New Zealand investment and advisory firm FNZC has announced that from mid-year it will change the way it presents itself to the public and clients, and will be known as Jarden
Following a period of significant growth and transformation for the group, it embarked on a process to unify under one common purpose and brand. Jarden underpins the firm’s strategic direction as New Zealand’s leading investment and advisory group, connecting insights, people and capital solutions.
The firm offers a range of services within investment banking, capital solutions and wealth services. Its wealth business has grown significantly in recent years to serve more than 50,000 New Zealanders including family trusts, entrepreneurs, iwi groups, farmers and individuals.
Likewise, the breadth of the firm’s capital solutions group has grown, with investments in 2017 into Principal Investments, which provides access to capital for small to mid scale companies and their shareholders; and Pearlfisher, which offers non-bank property finance lending. These investments, along with the firm’s 2018 acquisitions of OMF and Direct Broking, led to the decision to review the firm’s brand strategy.
CEO James Lee said:
“We’ve grown our footprint over the past few years with new offerings, client types and geographies, and we wanted a name that reflects the group’s collective purpose which is delivering great outcomes for all our clients.”
“Our brand is more than how we look from the outside in, it’s about embracing the future of our firm, our people and alumni. It’s about holding ourselves accountable to our values of client focus, thought leadership, respect and excellence.”
Executive Chairman Bill Trotter commented:
“The return to the Jarden name honours our nearly 60 year history and the original idea that started it all to create New Zealand’s leading independent investment and advisory group. Ron Jarden, a stockbroker, businessman and All Black, founded the firm R.A. Jarden & Co in 1961. Since then, the firm and the local and global financial landscape have changed significantly, yet Ron’s commitment to delivering the best possible outcomes for clients remains a pillar of the firm’s work.”
After Ron’s death in 1977, the team known as the ‘Jarden boys’ – Bryan Johnson, John Benton, David Wale and the late Keith Taylor – carried on Ron’s vision, continuing to lead the firm’s stellar growth and performance, building the Jarden brand into something that has endured over time.
“We’re conscious that as well as being a name that represents New Zealand’s commercial history, Jarden is also a family name, so we were delighted that Ron’s family were supportive of our decision to rename the firm Jarden,” said Mr Trotter.
Joan Withers, chair of Mercury New Zealand Ltd, The Warehouse Group and a director of ANZNZ commented:
“As someone who has led significant long term relationships with the team, I applaud the thinking and approach they bring to clients and the capital markets. It’s exciting to see the firm embarking on a values based brand that encapsulates their history and authentic approach to clients.”
Rod Drury, Xero founder said:
“Xero’s listing in 2007 was a new playbook in New Zealand and wouldn’t have been possible without the vision and support of First NZ Capital who helped us establish the capital platform we needed to build foundations for scale. It’s great to see the team capture their depth of experience and expertise within the Jarden brand.”
Bryan Johnson, Founder President of FNZC, who joined R.A. Jarden & Co in 1966 and became the firm’s first partner, said:
“I’m delighted, on behalf of Ron, his family and the firm’s alumni, that the name Jarden has been chosen to underpin the firm’s future brand and growth strategy.”
“The foundations for the firm’s culture and its success were laid during the formative R.A. Jarden & Co years, and I know the team today is just as passionate and committed to delivering exceptional client outcomes as we were then.”
FNZC has offices throughout Auckland, Cambridge, Havelock North, Wellington, Nelson, Christchurch and Queenstown. The new name and brand will be rolled out across all areas of the business from mid-year. It will remain business as usual for clients during this time.
For more information:
FNZC CEO Office